"What's in a name? ... A rose by any other name would wither and die." -- My Favorite Year In the dog days of 1969, a ballplayer named Dick Allen (but who was still being called Richie Allen) rather suddenly scratched out a word in the infield dirt. This was a few days after he had been suspended by the Philadelphia Phillies for failing to show up for a doubleheader. He was playing first base, and he had a little time on his hands, and he scraped the word "COKE" with his cleats, so large that everybody in Connie Mack Stadium could read it.
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