From NBC SportsWorld:

You might remember a version of this story from a couple of years ago ... I go back and find the history of Alcoa's Fantastic Finishes. More, though, it's a memory of watching the NFL many years ago, before Red Zone Channels and constant highlights and football games on Sunday night. It is amazing to me how many people remember that same feeling of dread I felt when the "60 Minutes" ticker would start.

Story of Fantastic Finishes